Polk adds enhancements to its African American, Hispanic data and insights
(March 4, 2013) Combined
growth of the volume of vehicles purchased by the ethnic
community in the U.S. increased 22 percent from 2011 to 2012, according
to Polk, while the overall market grew just 14 percent.
Overall, ethnic buyers represented one in five (21 percent) new
vehicle purchases in the U.S. in 2012, and automakers are
placing increased emphasis on marketing initiatives with
different ethnic groups nationwide.